The "Easy Mode" Era is Over. Here's the Playbook for Richmond Real Estate in 2026.
- Marshall Pastore
- 29 minutes ago
- 2 min read

Everyone asks me the same thing: "Is the market crashing?" or "Should I wait for 3% rates to come back?"
Let me save you some time.
No, it’s not crashing.
No, 3% rates aren’t coming back. (Stop waiting for Santa Claus).
The Richmond real estate market has shifted from "Easy Mode" (2020-2022) to "Skill Mode." The free money is gone, but the opportunity is still out there if you know where to look.
Here is the deep dive on what's actually happening in RVA right now.
The Macro: Boring is Good
Nationally, real estate is weird. But in Richmond? We are boringly stable. And in investing, boring is beautiful.
Interest Rates: Hovering around 6.2% - 6.5% [Source]. This is the new normal. If you can afford the payment, date the rate and marry the house.
Prices: Up about 1.3% year-over-year to a median of ~$405k [Source]. We aren’t seeing the 20% explosive growth anymore, which means you aren’t buying at the absolute top of a bubble.
Speed: This is the metric that matters. The good stuff is still flying. Median days on market is under 20 days [Source]. If it’s priced right and looks good, it’s gone.
The "Alpha" (Where I’d Put My Money in Richmond Real Estate)
If I were deploying capital in Richmond today, here is where I believe the actual upside is:
1. Manchester (The Growth Play) This is the fastest-growing neighborhood south of the river. It used to be a ghost town; now it’s basically an extension of downtown. You have new construction popping up everywhere and median prices are moving fast. It’s "up and coming" without the "waiting 10 years for a coffee shop" risk.
2. Lakeside (The "Next Carytown" Play) People have been calling Lakeside the "next Carytown" for years, but it’s actually happening now. It’s still affordable for first-time buyers compared to the Near West End, but you get the character, the older homes, and the walkability to spots like Lewis Ginter. This is your value play.
3. Scott’s Addition (The "Blue Chip" Hold) It’s not cheap anymore, but it’s the epicenter of urban growth. Rents are rising, and vacancy is low. This is where people want to live. If you want a safe, long-term hold that will always have demand, this is it.
Don’t Be a Sucker
Here is the stat that should scare sellers: Delistings are surging.
Nationally, sellers pulling their homes off the market is up nearly 45% year-to-date [Source].
Why? Because sellers are still pricing their homes like it’s 2022. They list too high, the house sits for 60 days, nobody offers, and they quit.
The Lesson: If you are selling, you cannot be greedy. Pricing it right > Pricing it high. A stale listing is the kiss of death in this market.
The Bottom Line
The market isn't frozen; it's just picky.
Buyers: You have leverage on the "ugly" houses. Use it. Negotiate the rate buydown.
Sellers: You have leverage on the "perfect" houses. If your house is turnkey, you can still win.
This is a market for the prepared, not the lucky.
Let’s get to work.



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